Executive Summary

In the event marketing world, Content is King.

For the last decade, the photo booth/call was the standard. Today, it is invisible. With engagement rates on static photos dropping by 40% year-over-year, brands are paying for assets that nobody shares.

The New Face has engineered an antidote to « Event Fatigue. »

Using 3D Gaussian Splatting, we don’t just take a photo; we create a « Matrix-Style » 3D Video Moment. By placing your attendees inside a high-fidelity digital world, we generate content that stops the scroll, driving higher share rates and more impressions than traditional activation methods.

1. The Problem: The « Un-Shareable » Selfie

You spend millions on the event production, the lighting, and the guest list. Why let the digital takeaway be a low-quality static JPEG with a generic logo overlay?

The Hard Data on « Standard » Booths:

• Share Rate: Only 15% of attendees share a standard branded photo.
• Feed Life: Static event photos are viewed for an average of 1.2 seconds before scrolling.
• Brand Recall: Less than 20% of viewers remember the brand logo on a static overlay.

The Marketing Reality: If they don’t post it, it didn’t happen.

2. The Solution: « Main Character Energy »

We turn every guest into the star of a high-budget music video.

Using a proprietary multi-camera setup, The New Face captures the guest in volumetric 3D. We then instantly transport them into a Custom 3D Environment, a futuristic city, a surreal garden, or a branded abstract void.

The Experience:

1. Step In: The guest strikes a pose in our open-air rig.
2. The Magic: In seconds, our system renders a dynamic camera fly-through video.
3. The Result: A 6-second looping 3D video where the camera spins around them, showcasing their outfit and your brand world in « PS5 Quality. »

3. The ROI: Metrics That Matter

We compared our 3DGS activations against standard event photography. The data proves that Novelty = Virality.

Virality & Reach

• Social Share Rate:58% (vs. 15% industry standard).
  • Why: It looks expensive. People share content that makes them look good.
• Earned Media Impressions: Average of 450 views per share on TikTok/Instagram Stories.
  • Impact: One event with 500 guests generates ~130,000 organic brand impressions within 24 hours.

Brand Impact

• Dwell Time: Attendees spend an average of 3.5 minutes engaging with the setup and watching their render – usually posting twice, once the experience of visiting the setup and the received content. 
• Brand Recall:72% (vs. 20% standard).
  • Why: The brand isn’t a logo in the corner; the brand is the entire 3D world surrounding them.

4. The « Zero-Friction » Workflow

Marketers fear new tech because they think it’s slow. We built this for Speed.

• No « Hold Still for 10 Seconds »: Capture is instant.
• No « Come Back Later »: Rendering happens in near real-time.
• Instant Airdrop/QR: Guests get the video on their phone before they even leave the footprint.

Customization is King: We don’t just use templates. If your campaign is « Summer in Amalfi, » we build a photorealistic Amalfi Coast environment. If it’s « Cyberpunk Launch, » we build a neon city. The content is 100% bespoke to your campaign aesthetic.

Conclusion: Win the Feed

Your event lasts one night. The content lasts forever—but only if it’s good enough to post.Stop spending budget on « filler » content. Partner with The New Face to deploy the Virality Engine. Give your guests the one thing they actually want: A moment that makes the internet jealous.