From Digital to Physical: One Brand Universe, Every Touchpoint
Known for our digital work with Pucci – we took the next step: bringing the brand to life in the real world.
For the first time, The New Face produced a physical event, transforming the iconic Bar de la Croix Rouge into a bold expression of Pucci’s summer energy. Wrapped in signature prints and launched with an Italian-style aperitivo, the activation reached over 10M views on social media.
This project reflects our core vision: optimizing omnichannel brand engagement by orchestrating seamless, high-impact customer experiences across digital and physical touchpoints.
The New Face
Strategy – Art Direction – Production
Gary Bialas
Video Art Direction & Production
