❝ « As brands mature digitally, the roadmap inevitably leads away from walled gardens and toward owned, high-fidelity infrastructure. » ❞

— The Interline

Introduction: The End of « Copy-Paste » in the Metaverse

For the past three years, the brief in every executive boardroom has been the same: « We need a gaming presence. Let’s go on Roblox or Fortnite. »

For a mass-market brand, this is a valid strategy. But for a Luxury Maison, it is often a trap. As analyzed in The Interline’s recent report, « The Digital Roadmap to Immersive Luxury Experiences, » the industry is reaching a tipping point where « renting » audiences on third-party platforms is no longer a sustainable equity strategy.

The New Face offers the next phase of this roadmap.

We do not simply build « websites. » We deploy Proprietary Gaming Solutions as powerful as Fortnite, but with one major difference: It is your house, your rules, and your aesthetic.

Here is why visionary brands are abandoning third-party platforms to build their own ecosystems with The New Face.

1. Absolute Creative Freedom (DA) vs. Imposed Aesthetics

On Roblox, your brand must look like Roblox. Your iconic products become pixelated blocks. On Fortnite, you must adopt a cartoon style.

The New Face Solution: Thanks to Unreal Engine 5, we operate with zero stylistic constraints.

• Photorealism: We reproduce the grain of leather, the sparkle of a diamond, or the atmosphere of a runway show with « PS5-level » fidelity.
• Brand Identity: You are not « renting » a universe; you are creating your own.

2. The Roadmap to Ownership: Escaping the « Walled Garden »

In their March 2025 analysis, The Interline highlighted a critical flaw in the current luxury strategy: the lack of data ownership. When you build on Roblox, you are feeding their ecosystem, not yours.

The New Face Approach: We align with the « Mature Phase » of the digital roadmap.

• Data Sovereignty: You own the customer data, the analytics, and the relationship.
• No « Churn »: Unlike gaming platforms that require downloads (losing 20% of users at every step), our Pixel Streaming allows for instant, click-to-play access via any web browser.

3. Business Integration: Selling Products, Not Skins

On gaming platforms, you can usually only sell virtual goods (skins, emotes) in virtual currency, from which the platform takes a 30% to 50% cut.

The New Face Solution (Connected API): Our technology is not an isolated video game; it is an immersive layer connected to your real business via our proprietary C++ wrapper.

• Real E-commerce: Native integration with Shopify, Salesforce, Commerce Cloud. A player can buy a physical product inside the game without breaking immersion.
• Connected CRM: We don’t just capture a username like « Gamer123. » We connect the experience to your customer database, fulfilling the « Omnichannel » promise outlined by The Interline.

Conclusion: Be an Owner, Not a Tenant

Roblox and Fortnite are fantastic playgrounds for the mass market. But for a luxury brand seeking to offer a premium, seamless, and ROI-driven experience, they represent a strategic dead end.

With The New Face, you get the graphical power of a Next-Gen console, the accessibility of the web, and the business intelligence of your e-commerce site.

Don’t play someone else’s game. Create your own.