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The Evolution of Immersive Commerce: Why the Industry Is Moving From WebGL to Pixel Streaming

❝ « If people want a Prada product, they prefer going to a Prada store… It’s the experience they get…

The Death of the Catalog Website: Why AI Will Kill Transactional UX (And How Immersive Experiences Save It)

Executive Summary For 20 years, the « Website » has been a digital vending machine: a grid of images, a

The Data-Backed Case for The New Face: Why Enterprises Choose Pixel Streaming Over WebGL for L&D

Executive Summary Corporate training is facing an efficiency crisis. According to the Ebbinghaus Forgetting Curve, employees forget 70% of what

Roblox, Fortnite… or The New Face? Why Luxury Brands Are Building Their Own Gaming Platforms

❝ « As brands mature digitally, the roadmap inevitably leads away from walled gardens and toward owned, high-fidelity infrastructure. »

Reclaiming the Fanbase: Why Music Artists Are Turning Websites into Immersive Stages

Executive Summary For the last decade, the « Link in Bio » has been the biggest leak in the music

Cost Benchmark & Scalability Analysis

Benchmark: Pixel Streaming Costs & Scalability for Luxury Retail (2025) Executive Summary Unreal Engine Pixel Streaming provides superior visual fidelity

Benchmark: Image vs. WebGL vs. Pixel Streaming for Luxury Configurators

Executive Summary Luxury brands face a « Quality vs. Performance » trilemma when building digital product configurators. This technical analysis

Why Brands Are Ditching Photo Booths for 3D « Holographic » Video

Executive Summary In the event marketing world, Content is King. For the last decade, the photo booth/call was the standard.

Beyond the Hype: A Blueprint for Driving Mass Traffic to Immersive Commerce

Executive Summary The biggest risk in Immersive Commerce isn’t technical, it’s distinctiveness. Brands often invest heavily in « Immersive »

Case Study: Harper Collective – Jaden Smith’s « Trash to Luxury » Virtual Flagship

❝ « Created by tech geniuses The New Face… Harper Collective’s shopping experience feels closer to that of an immersive

Business Case: Mobilize x Renault – Creating a « PS5-Quality » Marketing Game in the Browser

1. Executive Summary In a crowded automotive market, traditional video ads are skipped, and static websites are skimmed. Mobilize (Renault