The New Face crafted MCM’s VFX campaign end-to-end, from artistic direction to post-production, and then expanded it into an immersive virtual world built from every scene of the film. The film becomes an invitation to step into the campaign on the brand’s website, transforming the film into an e-commerce experience. In under three months, we delivered the one-minute VFX film and a four-chapter interactive world where users can explore, engage, and even shop in real time.